About Us

Hi there, I'm Sam.  This is my store, I'm so stoked you dropped by.  I hope you love it as much as I do.  My goal with Lost Generation was to create a place where people like me could find everything they love in one place.  A place that would celebrate all the sides of their personality.

Some days I'm feeling that boho vibe and I want to walk barefoot in a vintage hippie skirt and rock henna tattoos.  Other days I'm definitely needing to wear all black and give off that "don't fucking touch me" vibe.  Sometimes I'm a beach babe, other times I'm on every urban trend.

But I'm always me.  So who do you want to be today?